Tio Cerdo is a hospitality forward dining experience opening in Pinones, Puerto Rico.

I worked closely with head chef Nicholas Martino to create a brand identity that feels like his food: reputable (he trained under famed chef Nicholas Pierre White), fun, community based, cross cultural, and colorful.
Tio Cerdo is the PR outpost of Uncle Pig, Martino’s namesake BBQ concept opening in the Washington DC area. I also branded this first iteration, so putting a tropical twist on his original concept was fun and allowed us to integrate the beautiful color palette of Puerto Rico into the branding.