RARE BEAUTY
CREATIVE DIRECTORRare Beauty is the celebrity makeup line of Selena Gomez, and before it even had a name, CEO Scott Friedman brought me on to create the initial branding for it. I worked closely with him and the other founding officers to craft a brand strategy and business plan to be pitched to Selena and her team.
From there we further refined the concept to match her vision, leading to Rare Beauty as we know it today.
Today Rare Beauty generates 60M in annual revenue, and has 2.4M Instagram followers.
Today Rare Beauty generates 60M in annual revenue, and has 2.4M Instagram followers.
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Every brand has to start somewhere.
Below is the business plan cover page,
before Rare had a name...
INITIAL BRAND
MOOD BOARDS
