NYX Cosmetics hired me to Creative Direct their annual presentation at the L’Oreal Worldwide Meeting, a global summit in Paris of all their brands. L’Oreal had recently acquired NYX Cosmetics, and in a few years they had grown exponentially, on their way to becoming one of L’Oreal’s most successful brands.

I worked with CEO Nathalie Kristo and the department heads to create an overall brand strategy and streamlined identity to summarize their end of the year numbers and achievements, as well as a clear vision of where NYX was heading in the years to come.


The 135 slide multimedia experience
was projected on a 60 ft. screen. 
It included videos, UGC, 
campaign images, and .gifs.