HELMUT LANG
ART DIRECTORHelmut Lang is where I cut my teeth as a designer and eventual art director. It was my first job out of design school, and the brand was undergoing a big transformation.
Newly under the helm of Nicole and Michael Colovos, Helmet Lang was finding a fresh voice, started showing at NY fashion week again, and opening retail stores. The brand was also launching an e-commerce website and social channels for the first time.
Newly under the helm of Nicole and Michael Colovos, Helmet Lang was finding a fresh voice, started showing at NY fashion week again, and opening retail stores. The brand was also launching an e-commerce website and social channels for the first time.
It was an exciting time to be part of the company. Our creative team was very slim, and it provided me the opportunity to garner a tremendous amount of experience at such an early point in my career.
Working closely with the Colovoses, I translated their seasonal inspiration and references into window installations. I casted and shot imagery for online, then rolled out 360° marketing campaigns internationally.
Working closely with the Colovoses, I translated their seasonal inspiration and references into window installations. I casted and shot imagery for online, then rolled out 360° marketing campaigns internationally.
WINDOW INSTALLATIONS
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DIGITAL CAMPAIGNS
