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CHROMAT

CREATIVE DIRECTOR 








In 2014, Chromat was growing at a rapid pace from a small indie label into a CFDA Fund runway brand, and CEO Becca McCharen-Tran felt it was time for a rebrand.
McCharen-Tran hired me to craft a new identity for the company that felt more established and future forward. I designed a new logo and a brand bible covering new colors, typography, image standards, look books, and digital.






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BELOW ARE SOME PAGES FROM
THE CHOMAT STYLE GUIDE